KFC is revamping its brand with new sauces, beverages, and a modern restaurant design to compete in the fast-growing chicken sector.. KFC's 2026 Value Feast Campaign KFC's 2026 Value Feast campaign puts the Colonel at the center of a musical, dance-driven spot. The ad uses the phrase "Finger Lickin' Machine" and turns the Colonel into a rebellious, energetic figure who breaks out of ordinary fast-food advertising. The campaign is designed to promote affordable meal bundles while making the brand feel funny and.
KFC is attempting to turn public perception around with its new "Comeback" marketing effort. Customers are prompted to revisit KFC with a "Free Bucket On Us" digital offer, available only on KFC.. KFC's New Campaign: Key Findings KFC launches a digital "Free Bucket On Us" offer to reintroduce fans to its Original Recipe chicken. A no-smile Colonel Sanders and chef Matty Matheson lead the campaign's serious new tone. Fried pickles and gritty messaging mark a brand identity reset across menu and media.